HOW TO PRICE
& SELL YOUR ART
A self-study course for contemporary artists who want to start earning an income from their artwork.
IT'S TIME TO START SELLING YOUR ART...
You love making art and you’re pretty sure that with a little bit more insider intel, guidance and advice, you could sell more work. You’re right, you can. So how would it feel to meet ambitious, generous artists and have reliable advice from a friendly, experienced arts professional who’s curated 250+ shows and sold artwork to hundreds of private collectors and important institutions like the Tate, the Whitney, the Government Art Collection and the Phillips Collection?
95 VIDEOS
33 WORKSHEETS
30 YRS EXPERIENCE
12 COACHING SESSIONS
1 POCKET COACH
+ NEW CONTENT ADDED MONTHLY
IN OUR AMAZING ONLINE COURSE!
YOUR COACH - CERI HAND
Hello, I’m Ceri and I want to help you communicate confidently and sell your work with ease.
There isn’t a cookie-cutter blueprint for selling contemporary art. But there are a set of guideline principles that you should know, and I’ve broken them down so you can master them, and become more confident in finding a buyer and an audience for your work.
I’ve sold artworks by emerging artists like Mel Brimfield, Bedwyr Williams, Hannah Knox and Martyn Cross to established artists like John Akomfrah and Black Audio Film Collective, Angela Bulloch, Claudio Parmigianni, Paulina Olowska, Bas Jan Ader, Mary Martin, Hans-Peter Feldmann, Picasso and Henry Moore.
In this online art course I’m sharing the fundamental principles of selling and marketing contemporary art, to help you fine tune your practice, processes and sales exchanges, all from the comfort of your own home.
I’ve taken everything I’ve learned, from running and working in commercial art galleries, selling art online and at art fairs, and I’m sharing it with you throughout this online course.
COURSE CONTENT & MODULES
There are 5 Modules in the course, designed to help you know your market, establish your sales systems, price your artwork effectively, and build your confidence, so you can sell your work naturally and maintain fruitful relationships with collectors.
Each Module includes a series of short videos narrated by me, that provide contextual information, examples and suggested actions for you to take.
The Module videos are divided into bite size chunks, so you can watch, listen and process the information over hours, days or months. The videos are captioned, so you can pause, take notes and dip into the content at your own pace.
All the Modules will teach you how the contemporary art world works. They will help you to be better at marketing and selling your art and give you confidence in your practice.
DISCOVER MORE ABOUT THE MODULE CONTENT
MODULE 1 VIDEOS
HOW TO DETERMINE THE PRICE OF CONTEMPORARY ART
This module is a deep dive into the factors that determine the price of contemporary art.
How the artist influences price
- Introduction
- The Artist: The Artists Intention
- The Artist: Biography, CV
- The Artist: Reputation
- The Artist: Champions
- The Artist: Networks
How the artwork influences price
- Introduction
- The Artwork: Process, Subject, Medium
- The Artwork: Quality
- The Artwork: Scale
- The Artwork: Colour
- The Artwork: Time & Provenance
- The Artwork: Demand & Quality
- The Artwork: Primary & Secondary Market
- The Artwork: Summary
- Artist Case Study: Bedwyr Williams
Plus your downloads and worksheets
MODULE 2 VIDEOS
HOW TO PREPARE TO SELL YOUR WORK
This module gives you the knowledge, overview and tools to prepare to sell your art.
- Introduction
- Make The Best Work
- Invest In Great Photography
- Artwork Summaries, Artist Statements & Bios
- Research Your Market
- Sales Platforms, Art Fairs & Auction Houses
- Exhibit As Often As Possible
- Organise Your Inventory
- Systemise Your Studio
- Signing Your Work
- Certificates Of Authenticity
- Refine Your Website
- Refine Your Website: WordPress, Squarespace & Wix
- Search Engine Optimisation
Plus your downloads and worksheets
MODULE 3 VIDEOS
HOW TO PRICE YOUR WORK
This module gives you the knowledge, resources and tools to effectively price your art.
How the artist influences price
- Introduction
- Guideline Prices
- What To Consider When Pricing Paintings
- Pricing Your Work By Size
- Pros & Cons of Pricing by Size
- Offering Discounts
- Pricing Video
- Pricing Performance
- Factors To Consider When Pricing Photographs
- Pricing Photographs
- Pricing Sculpture
- How To Price Prints
- 3D Printing
- Pricing Prints Checklist
- Recommended Research: Print Platforms
- How To Price Commissions
- NFTs & Blockchain – Why Bother?
- Creating & Selling NFTs
- Factors To Consider When Pricing & Selling NFTs
- NFT Galleries & Sales Platforms
- The OG NFTs
Plus your downloads and worksheets
MODULE 4 VIDEOS
HOW TO SELL YOUR WORK
This module gives you the knowledge, resources and tools to effectively sell your art.
- Introduction
- Diversify Your Sales Channels
- Selling From Your Studio
- Expand Your Network
- Studio Visits: Be Sales Ready
- Selling From Exhibitions
- Selling From Your Website
- Provide Good Customer Service
- Selling From Newsletters: Introduction
- Selling From Newsletters: Lead Magnets
- 8 Ways To Boost Email Sign Ups
- Securing Sign-Ups To Your Newsletter
- Selling From Newsletters: Welcome Emails & Subject Lines
- Selling From Social Media
- Selling From Instagram
- Instagram Advertising
- Selling From Facebook
- Facebook Advertising
- Selling From Pinterest: Introduction
- Selling From Pinterest
- Selling From Twitter
- Create A Social Media Editorial Calendar
- Selling From Online Marketplaces
- Selling With Commercial Galleries
- Commercial Art Galleries: Scale
- Commercial Art Galleries: How They Select Artists?
- Commercial Art Galleries: What Do They Offer?
- How Do Commercial Art Galleries Build A Market?
- What Do Commercial Art Galleries Expect?
- How To Make The Most Of The Commercial Art Gallery Relationship
- The Challenges Of Working With Commercial Art Galleries
- How To Choose A Commercial Art Gallery & What Not to Do
- Art Advisors
- Art Consultants
- Working With Art Consultants & Advisors
- Art Licensing
- Art Licensing: Agents & Fairs
- Artist Case Study: Hannah Knox
Plus your downloads and worksheets
MODULE 5 VIDEOS
HOW TO NURTURE & MAINTAIN RELATIONSHIPS
This module explores why relationships are EVERYTHING when it comes to selling your work.
- How to Nurture Relationships: Introduction
- Keep Good Records
- Nurturing Relationships: Summary
Plus your downloads and worksheets
PLUS
COURSE GUIDE WITH 30+ WORKSHEETS & RESOURCES
At the end of each section we have provided some worksheets for you to download:
Exercise
Recommended actions for you to take to get results.
Toolkit
Any software, useful tech or kit to help you.
References
Examples for you to refer to when pricing & selling your own work.
Resources
Useful books, podcasts, websites, quotes to enable extended research.
JOIN OUR COURSE COMMUNITY
By joining the course, you’ll also have access to an amazing community of contemporary artists from around the world where you can share ideas, experiences, collaborate and have multiple accountability partners as you work through the course. Stay in touch via the chat form, group coaching calls and much more!
Take this course and learn everything you need to know to start selling your artwork to your people.
If you are already represented, this course will teach you what you need to provide your commercial team with so they can achieve more sales for you. You will also learn about what service you can expect from a gallery so you feel confident about the relationship.
THIS IS THE CONTENT YOU WON’T GET TAUGHT AT ART SCHOOL
Ceri Hand at the exhibition Hidden UK, Hidden Ireland, curated by Sean Scully, 2022, Flowers Gallery, London, Photo: Lorna Milburn
ACCESS OUR AMAZING COURSE HUB!
You will get access to the How to Price and Sell Your Art Course Hub, available online via your computer desktop or the App, so you can access all the course videos, worksheets, chat forum and the monthly group coaching sessions anytime, anywhere. Whether it’s understanding how you price your work, streamlining your online inventory or creating a new shop on your website or meeting brand new artist peers, our course hub is the place to learn!
WHAT WILL YOU LEARN
At the end of the course you will have learned the following skills…
- How the primary and secondary contemporary art market works
- How art is valued
- What art collectors want and need
- What kinds of artwork sells best
- What colour artwork sells best
- Some simple formulas for pricing your artwork
- What to provide when you sell your artwork
- How commercial galleries select artists
- What to expect when working with a commercial art gallery
- How commercial art galleries sell art and build the careers of artists
- How to sell your work from exhibitions
- How to sell your art from Instagram and social media
- When to increase your artwork prices
- When to offer discounts on your artwork
- How to edition your artwork
- Where to sign your artwork
- How to sell from your website
- How to sell with art advisors and art consultants
- How to organise your art inventory
- How to price painting
- How to price drawing
- How to price video
- How to price sculpture
- How to price performance art
- How to price prints and editions
- How to price photographs
- What an NFT is and how to make one
- Which art galleries, art fairs, online sales platforms and printing studios to follow and research
IN THIS COURSE YOU WILL GET...
New content every month
Anytime, anywhere desktop and app access
12 LIVE group coaching sessions with Ceri Hand
30+ worksheets
ALL FOR ONLY £750 (Inc taxes)
The course is £750 (including taxes)
THIS COURSE IS FOR YOU IF...
- You are a contemporary artist
- You want to know how the contemporary art market works
- You’re not sure if you’re pricing your artwork the right way
- You’re not sure of the best way to sell your work online
- You want to get better at promoting your work
- You want to grow your artist network
- You’ve no idea of whether a commercial art gallery is right for you
- You’d like to get more art commissions
- You want to build your online profile
- You want to start earning a living from your artwork
- You are serious about selling your art
- You are willing to put the work in
- You want to learn with a friendly contemporary art world expert
- You want support from a creative coach who listens, shares, and encourages you
- You want to get inspired and champion your peers’ wins and successes
- You want to build your confidence in how you talk about your work
WHY I MADE THIS COURSE
I designed this course to help you be more knowledgeable and confident in how you price, sell and market your work. I’m providing everything you need to start making an income from doing what you love.
I look forward to seeing you inside the course hub and helping you to connect your work with a new audience, whilst expanding your artist network!
Here are some of the institutions I’ve worked with
WHAT PEOPLE ARE SAYING
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FAQS
The course is £750, taxes included
No, we request payment in full before you start the course. This means we are 100% all in from the outset and you can get immediate benefit by doing the course at lightning speed if you choose to! It also means we can keep the administrative processes streamlined, freeing us up to provide you with more help inside the Course hub.
No. We are a small but mighty team so politely request you consider whether it’s the right time and content for you before you buy. That helps us all to commit to the learning process, creating a positive and generous safe space for you to get the results you’re looking for.
You’ll have access to the Course Hub for 12 months from the moment you buy it. We’ll contact you when your access is about to expire and you can purchase again or leave the course hub. If you choose not to re-purchase the course you will be automatically removed from the course hub after 12 months.
No, there’s no limit to the number of course members. Any contemporary artist can join at any time to enjoy the course material and live group coaching sessions.
The Course content is delivered via short videos and downloadable worksheets hosted inside our Course Hub, so you can watch and download at your leisure. Ceri Hand narrates the videos with slides that have been designed to visualise and summarise some of the key points being shared.
Not at all! This course has been created with ‘ever-green’ information, meaning that all video content and worksheets are continually relevant to all members no matter when they join. The monthly coaching sessions will be recorded, so anyone can watch the content at any time. The live sessions will cover all questions posted in advance, so you can ask your relevant questions no matter when you start the course.
This is a self study course so you can go at your own pace, so it will differ for everyone. We recommend you listen to the Modules once or twice, spend time completing the worksheets, and then implement. You can pause during your busy weeks, listen to the modules on the go, and revisit a lesson if you’re feeling stuck. If you want to build audiences for your art and sell more work, we would recommend you put 2 hours per week aside to watching the course videos, using the worksheets and implementing the learnings. We know that artists who sell work often and have a bigger audience for their work dedicate a minimum of two hours each week to the process.
The course hub has an amazing chat forum where you can get inspired and champion your peers’ wins and successes. You can also view a list of members to make connections and help stay in touch.
No, but you can post a question directly to Ceri and then jump on the monthly LIVE Group Coaching sessions to hear her feedback.
LIVE Group Coaching sessions are held on the last Wednesday of each month. All the event times and dates are listed inside the Course Hub. We alternate the times at 9am (GMT) and 6pm (GMT) so busy artists all over the world can attend. If you can’t attend the coaching call, you can watch the replay afterwards in your own time. You can still ask your question in advance of the live session and Ceri will aim to answer it during the session, so you can watch on replay.
There is currently no limit to people attending the sessions but we will be monitoring numbers very closely to ensure the sessions are valuable to everyone and all questions are covered. We’ll inform course members about any updates to the format of the live group coaching sessions via the feed in the course hub.
Yes. The How to Price and Sell Your Art course is designed to give artists a better understanding of the commercial context of the art world and practical tips on how to market and sell your artwork. The course shares over 30 years experience by Ceri working in both the public and commercial sectors. If art schools are interested in block buying the course for students please email hello@cerihand.com.
After you’ve signed up to the course, you’ll be invited to join the Mighty Networks platform, which is how we host all of the content. It’s an industry leading community platform designed to host courses and content to help members meet other peers and create real change in their community. It’s simple and easy to use and we have plenty of guidance to help you access everything you need.
The main course content is available for you to dig into at anytime, but as your 12 months access to the course starts from the moment you purchase it, you would miss out on access time and potentially some of the monthly live group coaching sessions with Ceri, if you don’t engage straight way.
Yes. We are sharing the fundamental principles of selling and marketing contemporary art, so there will be lots of content that will help you fine tune your studio practice, processes and sales exchanges.
Yes! Ceri shares her experience of the contemporary art world, but we recognise there are many different artworlds. We are confident the content in this course would be useful whatever kind of artist you are. It may be that you want to update your website, grow your social media profile or understand the sales protocol to apply to your own sales process. There’s plenty for you to learn and implement in order to start growing your audience and sales online.
OUR NEXT LIVE COACHING SESSION FOR COURSE MEMBERS
JOIN CERI INSIDE THE COURSE HUB
TUESDAY 28th NOV 6PM – 7PM (GMT)
In this live group coaching event, Ceri will answer your questions on pricing & selling your art.