ASSOCIATE COACH & MENTOR
Mentoring and coaching. Personal life and work life. Creating and selling. Research and design. Strategy and critique. Building connections and managing them. Stella is the genius of helping artists find career-critical balance.
STELLA SPECIALISES IN
Applications ● Artist Statements ● Art fairs ● Budgeting
Commercial Galleries ● Confidence ● Career ● Curating ● CV
Exhibitions ● Fundraising ● Income Generation ● Marketing
Mindset ● Money Management ● Networking ● Pricing & Selling work ● Portfolio reviews ● Production ● Project management
Programming ● Social Media ● Studio visits ● Wellbeing
Critical Feedback ● Development of Ideas ● Studio Practice
Exhibition Research ● Curation and Design
Developing Relationships with Funders, Partners and Galleries
The Commissioning Process ● Work – Life Balance
Identifying and Reaching Objectives ● Storytelling
STELLA SPECIALISES IN
Applications, Artist Statements, Art fairs, Budgeting, Commercial Galleries, Confidence, Career, Curating, CV, Exhibitions, Fundraising, Income Generation, Marketing, Mindset, Money Management, Networking, Pricing & Selling work, Portfolio reviews, Production, Project management, Programming, Social Media, Studio visits, Wellbeing, Critical Feedback, Development of Ideas, Studio Practice, Exhibition Research, Curation and Design, Developing Relationships with Funders, Partners and Galleries, The Commissioning Process, Work – Life Balance, Identifying and Reaching Objectives, Storytelling
STELLA WORKS WITH
EARLY STAGE ARTISTS
MID CAREER ARTISTS
Beginner Creative Professional
Early Stage Creative Professional
Mid Career Creative Professional
Lives & works in London, UK
I’m Stella Sideli, and it’s wonderful to be able to share a bit about myself with you. I find myself with over thirteen years of experience in galleries and institutions across the UK, Europe, and the Mediterranean, where I’ve led on artist development, commissioning new work, and exhibition design.
Currently, I’m one of the founders and curator of Nuova Orfeo, an international film and performance platform. I’ve also curated at Somerset House in London, where I set up Gallery 31 in 2019, and worked as a programmes consultant at SPACE Studios, supporting a community of 900 artists across artist development, community, and public programmes.
I completed my postgraduate studies at Goldsmiths University of London, with a Master’s in Critical Theory and Practice, and have training in communication and semiotics, and a PGD from Birkbeck University on Arts Management and Policy.
My deepest interests lie in the intersection of institutional programmes and feminist/queer theories, decolonial practices and ethics of curating, approaches and methods from the global south, the relationship between curator and artist, emerging technologies, capitalism, and the aesthetics of digital culture. You could say I’m a curious person!
“I provide a guided space for you to unpack and organise your thoughts. We’ll get to ideas, solutions, and clear courses of action – captured as real steps towards the version of yourself you most want to be.”
STELLA’S 3 TIPS FOR CREATIVES
AMPLIFY YOUR VOICE
Once you have a sense of your style, develop it further by experimenting – new ideas and techniques are everywhere.
MINE FOR GOLD IN NEW INCOME STREAMS
Depending only on selling your artwork may not be enough to sustain a lifelong career in the arts. Consider teaching or consulting, licensing for commercial use, or selling merchandise featuring your work.
BUILD STRONG RELATIONSHIPS
Take the time to get to know your clients and collectors, show appreciation for their
support, and keep them updated on your latest works.
WHAT PEOPLE ARE SAYING
STELLA’S COACHING EXPERIENCE
In 2020, I became an accredited relational dynamics coach so I could better support artists as they grow. Drawing from my experience in curatorial and arts strategy, I coach and mentor artists and creatives. Sometimes independently, sometimes through artist development programmes. As a flavour of these recent collaborations, there’s Primary in Nottingham, Castlefield Gallery in Manchester UK, Somerset House, Women Connect+, Royal College of Art, Goldsmiths College, Central Saint Martins, and SPACE Studios.
STELLA’S COACHING FEES
*Prices are exclusive of VAT. VAT will be charged at 20% at time of payment.
* Clients must schedule a 1-hour strategy session with a coach or mentor before booking a package.
BOOK a 1-hour strategy session with stella