
ASSOCIATE COACH
Charlotte
Sanguinetti
Rooted deep in the commercial art world, Charlotte is a coach with the experience, skills and discipline to support you to make great strides towards your creative goals. Kindly curious, Charlotte’s deep observations and powerful questions will encourage you to explore alternative ways of seeing and support you to achieve your highest ambitions.
CHARLOTTE SPECIALISES IN
Applications ● Artist Statements ● Art fairs ● Budgeting Career ● Catalogues ● Commercial Galleries ● Confidence ● Conflict Resolution ● Curating ● CV ● Exhibitions ●Framing ● Fundraising ● Income Generation
Logistics ● Marketing ● Mindset ● Money Management ● Networking ● Presentation ● Pricing & Selling work Portfolio reviews ● Prioritisation ● Project management Programming ● Publications ● Recruitment ● Renovation ● Studio visits ● Time Management
● Wellbeing
LIBBY SPECIALISES IN
Applications, Artist, Statements, Art fairs, Budgeting, Catalogues, Commercial Galleries, Confidence, Conflict Resolution, Career, Curating, CV, Exhibitions, Framing, Fundraising, Income Generation, Logistics, Marketing, Mindset, Money Management, Networking, Presentation of Work, Pricing & Selling work, Portfolio reviews, Prioritisation, Project management, Programming, Publications, Recruitment, Renovation Projects, Studio visits, Time Management, Wellbeing
CHARLOTTE WORKS WITH

BEGINNER ARTISTS

EARLY STAGE ARTISTS

MID CAREER ARTISTS

ESTABLISHED ARTISTS

Beginner Creative Professional

Early Stage Creative Professional

Mid Career Creative Professional

C-Suite
Lives & works in London
I am an ICF-accredited business and personal coach, trained by Barefoot Coaching in collaboration with the University of Chester. I’m also endorsed by the National Council of Psychotherapists, and combine their evidence-based methods to the insight I’ve acquired from over 20 years in the arts. I’ve worked in commercial galleries, arts charities and museums, and have a rich network of creative contacts and collaborators I regularly share proud moments, learnings and opportunities with.
“Be ready for disarming questions. For accountability. For conversations you’ll leave thinking in a new way.”
Charlotte’S 3 TIPS FOR CREATIVES

KEEP YOUR FOCUS
Discipline yourself to accept the need to sacrifice less important things.

BE YOUR OWN GROUPIE
Be the best advocate for your business.

DREAM BIG
Your gut and instincts will never let you down. Don’t be fearful.
WHAT PEOPLE ARE SAYING
Charlotte's COACHING EXPERIENCE
With over 5 years of experience managing a series of commercial galleries, I had the joy of regularly coaching and mentoring a roster of diverse artists, from emerging to established talent. I supported them emotionally and practically – acting as a compassionate listener and trusted advisor, and navigating exhibitions and art fairs on national and international stages.
At Tate, I took coaching training as part of my role. Today, as the leader of the administration team within the Curatorial division, I coach and mentor administrators and apprentices while supporting the entire department, including curators, technicians, registrars, and directors. So many different mindsets exist in the art world to learn from.
I began formal coaching training in March 2021, and was proud to gain accreditation in September that same year. Since then, my focus has been on coaching professionals with their career development, particularly artists who can benefit from my commercial gallery and curatorial insight.
CHARLOTTES’S COACHING FEES
1 HOUR
SESSION
£160
4 HOUR
PACKAGE
£640
6 HOUR
PACKAGE
£960
8 HOUR
PACKAGE
£1280
12 HOUR
PACKAGE
£1920
*Prices are exclusive of VAT. VAT will be charged at 20% at time of payment.
* Clients must schedule a 1-hour strategy session with a coach or mentor before booking a package.
BOOK a 1-hour strategy session with charlotte